Real estate agents are not equal; each is unique. Remember about 10% of the agents do 90% of the business. Each has their own marketing techniques and advertising budget. By choosing an agent with a large advertising budget and company dollars to match it, you will gain greater exposure to the largest number of buyers, which is ideal. Reaching greater numbers of buyers equals better chances of a good offer. Remember, no single tactic sells homes. It's a combination of all those methods that sell homes.
Basic Characteristics of a Good Listing (Seller's) Agent
- Offers an extensive marketing campaign comprised of a combination of advertising, networking and online publishing, which entices agents to show and buyers to tour. Also, they understand that effective marketing is more than sticking a sign in the yard. Successful sellers utilize dozens of marketing techniques to draw the largest pool of buyers.
- Understands staging; capable of advising sellers on how to prepare the home for sale, in addition to maintaining a referral network of staging professionals and other contractors.
- Ability to showcase the home's strengths while downplaying its weaknesses.
- Maintains the upper hand during negotiations and protects the sellers' interest while selling the home for the highest price possible in the shortest period of time.
A good listing agent lives and dies by marketing. Because marketing sells homes.